Lab Sales Techniques
Selling laboratory testing services stands as a challenging task for even a seasoned veteran, let alone a person new to the industry. There resides a needed wide range of knowledge, not only in the proper approach to developing a sales strategy, but also in the tactical, face-to-face environment. In addition, there are peripheral topics such as billing and ICD.9 codes, ABN forms, compliance, background knowledge of tests and diseases, properly using sales collateral and third-party reprints—all of these subjects form the basis of becoming a very effective sales representative. Clinical Laboratory Sales Training offers all of these subjects, plus more, within its curriculum, establishing a solid background for the field representative.
Clinical Laboratory Sales Training, LLC provides distinct value by offering a business improvement strategy for your lab's marketing plan. Its design enhances your lab's financial performance and motivates the sales staff. Developing your field personnel also helps to reduce turnover—a situation that can add significant burden and cost to any business. Clinical Laboratory Sales Training offers the unique benefit of sales coaching as a supplement to classroom instruction. This company stands alone with its major triad of services:
- lab sales training
- field/phone coaching
- background test information for upselling opportunities
The confluence of sales, tests, billing, compliance and coaching creates an opportunity to guide your marketing staff in organically growing their territories through proven strategies, tactics and upselling activities.
Clinical Laboratory Sales Training provides a total learning process by which someone learns, in order to effectively perform a job well, in order to bring personal/career benefit, and, most importantly, in order to make an impact on the organization's bottom line.