Your lab experience is vast and you have many stories that can relate to each module as well as your audience – much appreciated.”
—Attendee in Cranford, NJ

Sales Training Articles (PDF & Audio)

Peter Francis is known for his insightful articles on selling lab services. He has numerous published papers in industry magazines such as MLO, ADVANCE for Administrators of the Laboratory and ADVANCE for Medical Laboratory Professionals.

2011 Sales Training Articles

2010 Sales Training Articles

2009 Sales Training Articles

Topics:

  • how to differentiate your lab
  • benefits of coaching
  • building credibility
  • improving sales rep performance
  • compliance
  • personalizing your selling strategy
  • what to look for when hiring a representative
  • managing your sales staff

2008 Sales Training Articles

2007 Sales Training Articles